Delta's Cheat on New York Ads
In general I'm not a big fan of the ubiquitous advertising found here; there's more interesting stuff to see than the same ads on subway cars, buses, phone booths, bus stops, and the small, often electronic boards above subway stations. But Delta's Cheat on New York ads are an exception. I love them.
The gist of the ads targets New Yorkers who passionately adore the city but who might also want to head off once in a while to see rest of the world. It's brilliant, because it simultaneously praises what's great about New York (i.e., you can experience just about every culture in the world without leaving the boroughs) while reminding people that leaving the boroughs can sometimes be good too. So, the ads imply, take a schvitz in the East Village, then fly to Russia; dine on pasta on Arthur Avenue in the Bronx, then fly to Italy; nosh on kebabs in Morningside Heights, then go to Turkey; buy a sari in Jackson Heights, then go to India; and so on.
The gist of the ads targets New Yorkers who passionately adore the city but who might also want to head off once in a while to see rest of the world. It's brilliant, because it simultaneously praises what's great about New York (i.e., you can experience just about every culture in the world without leaving the boroughs) while reminding people that leaving the boroughs can sometimes be good too. So, the ads imply, take a schvitz in the East Village, then fly to Russia; dine on pasta on Arthur Avenue in the Bronx, then fly to Italy; nosh on kebabs in Morningside Heights, then go to Turkey; buy a sari in Jackson Heights, then go to India; and so on.
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