Just Ask the Locals

Yesterday Mayor Mike Bloomberg kicked off a huge campaign to encourage tourism to the city. The 'Just Ask the Locals' posters, postcards, and billboards remind visitors to ask for help and advice -- and to remember that New Yorkers are friendly. A Times article about the campaign quotes Bloomberg as follows: '“New Yorkers want to say hello,” Mr. Bloomberg said, responding to a suggestion that the city’s residents might require hospitality lessons. “They want to be helpful. I don’t think we need to teach them anything.”'

Julianne Moore, Robert De Niro, Jimmy Fallon, Tiki Barber, and Chuck Close lent their likenesses gratis to the campaign, along with suggestions about places to eat, shop, and visit. The campaign also gives visitors such tips as 'many delis are open 24 hours a day.'

I've heard that, at any given moment, there are around 3 million visitors in the city. Depending on where you are, though, it sometimes seems much, much higher.

Comments

Popular Posts